Pricing Strategy

We provide affordable pricing strategy services for independent, family-owned resorts and hotels in the Branson, Missouri; Table Rock Lake and surrounding areas.

We help you develop modern pricing strategy which maximizes occupancy and revenue and a loyalty program to retain your most valued loyal guests.  The value of your rooms is constantly changing not only by room type, but with time, customer (market segment) and distribution channel.  For example, value of a room on a Wednesday in March is most likely less for a family with kids in school than for an empty-nester couple looking for a peaceful stay.  Another example - value of a room reserved weeks from arrival for a summer night on booking.com is much higher than for a loyal guest booking directly through a loyalty program several months from arrival.  If you don't consider this in your pricing strategy, you are most likely losing money - maybe a LOT of money!

We can assess your performance and recommend ways to increase your revenue through demand forecasting and pricing strategy.  This includes an assessment of your history and performance, analysis of your competitors, and understanding the impact of current market conditions.  If your currently setting static seasonal rates, we can work with you to move towards a system in which you can more accurately forecast demand and more frequently adjust the price of your rooms (and other sources of revenue) to better match their ever-changing value and demand to maximize revenue. 

You will completely understand how it works and have complete control with minimal effort - no mysterious software algorithms!  Part of our plan will be how we communicate with your loyal guests to ensure they also understand pricing changes.  Where we increase price, those willing to pay more see additional value.  When we lower the price, bargain hunters don’t see ‘cheap’—they see a great deal, because the value is clearly defined by thoughtful restrictions.